HBO wants to "do bad things with you," just like the bellowing voice of country crooner Jace Everett sings in the True Blood theme song. How? The network is serving up a fresh dose of interactive online goodies for True Blood fans for season six, which premieres June 16.
With an ominous "No One Lives Forever" promotional line, the new season appears to be an unfortunate one for the vampire population — whose government (The Authority) is in shambles, synthetic-blood food supply is low after fires decimated True Blood factories and human counterparts are prepared to kill them out of fear and anger.
Here's how HBO is priming fans online for the impending drama of season six.
Part of HBO's social strategy is to encourage fans to show their solidarity with the vampires by uploading photos featuring their own "fangs" to Twitter or Instagram, along with the hashtag #ShowYourFangs. The images filter into this landing page.
HBO told Mashable that the social activation is fueled by "The Governor's Address," seen below.